The e2L Group of Companies was founded in 2005 with a single-minded vision of working hand-in-hand with those who believe in the highest standards of early childhood care and development, and from there on, deliver quality products and services tailored for the early years.

e2L believes in ‘nurturing the future, today’ by reaching out to all children, especially those from the urban and rural developing areas. Our commitment is to spearhead superior care services that are affordable and accessible, as well as to provide the right environment for children to learn through hands-on, minds-on and hearts-on creative play activities.

We aspire to nurture socially responsible future citizen who are emotionally, physically and spiritually strong in order to live and uphold values that support national unity and integration. Thus, we feel that it is appropriate to base our philosophy on the age-old Malay saying “Melentur buluh biarlah dari rebungnya”, that is “ Shaping the bamboo is the best done from its tender shoots”.

Hence, driven by this philosophy, our subsidiaries are focused on the provision of consultancy, management, training, resources and R&D services in our quest to implement the best practices in the early childhood care and development industry in Malaysia.